Agency 72andSunny in LA hired me to create a stop-motion video introducing their new blonde espresso to run as part of a commercial broadcast and on their Snapchat. I created different cuts and dimensions for each usage.
This was one of my favorite projects, because I admire the Starbucks brand so much, and because I wanted to mix media for the production and was approved to produce the concept. I combined chalk lettering and illustration with food lettering and was very happy with the result.
Agency: 72andSunny
Interactive Producer: Lindsay Mason
Concept: Josh Clason and Becca Clason
Lettering, animation, illustration, post-production: Becca Clason
The embedded video may take a moment to load.
A post shared by Becca Clason (@beccaclason) on Mar 7, 2017 at 5:50am PST
A still frame from the video
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This was one of my favorite projects, because I admire the Starbucks brand so much, and because I wanted to mix media for the production and was approved to produce the concept. I combined chalk lettering and illustration with food lettering and was very happy with the result.
Agency: 72andSunny
Interactive Producer: Lindsay Mason
Concept: Josh Clason and Becca Clason
Lettering, animation, illustration, post-production: Becca Clason
The embedded video may take a moment to load.
A post shared by Becca Clason (@beccaclason) on Mar 7, 2017 at 5:50am PST
A still frame from the video
