LÄRABAR hired me to create a few elaborate food lettering pieces to showcase the very few ingredients that they use to make their tasty bars.
![]()
![]()
![]()
Role: Lettering artist, art director, photographer
Role: Lettering artist, art director, photographer
Role: Lettering artist and Illustrator
Role: Lettering artist, art director, photographer
The berry piece was the largest scale food lettering project I've created so far, measuring over two feel tall and almost four feet wide. Below is a process photo during the creation of the berry piece as well as the rough sketches I sent to the owner so she could approve my direction.
Crafter, blogger, and illustrator Brittany Jepsen of House That Lars Built and I collaborated on an Instagram series called Craft The Letter. Using craft materials, I created lettering of an appropriate word for the particular product, and Brittany styled the pieces. I then photographed them, and we posted one a day for two weeks in March 2015, encouraging our followers create their own word or letter using craft materials and post a photo of it using the hashtag #CraftTheLetter.
Whoever created our favorite one would win one of my screen-printed posters as well as some craft supplies from Brittany. We had such a great response, and now there are over 400 photos on Instagram using that tag.
Below are some of my favorites of the 14 pieces Brittany and I created.
Below are a few behind-the-scenes shots during the making of these pieces, including some experimenting with honey to achieve a water look.
Fun facts about the process: I created those "water" droplets with honey, I painted "It's like a bouquet of happy" using red fingernail polish, and I couldn't find enough bluish flowers to use for raindrops, so I spray-painted some white daisies to get a tinge of blue.
Below are my rough concept and layout sketches for each of the cards.
Agency: Alldayeveryday
Account Coordinator: Taylor Tindall
Senior Producer: Bailey Beckstead
Senior Social Strategist: Natalie Paul
