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Channel: Becca Clason - Lettering Artist & Stop-Motion Animator
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LORISSA'S KITCHEN

February 8, 2016, 6:15 am
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I was hired by ad agency Carmichael Lynch to create a chalk lettering installation for brand-new snack company Lorissa's Kitchen, which makes premium protein snacks, like jerky but with higher water content, which makes it super tender and delicious.

Lorissa's Kitchen launched its product at the Alt Summit conference in January 2016. In their sponsor lounge, they had me create a chalk mural (including their logo) over the course of the conference, for the attendees to see and enjoy.

Agency: Carmichael Lynch/Spong PR
Executive Content Producer: Sandy Boss Febbo
Copywriting: Carmichael Lynch






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FANNIE MAY CHOCOLATES

February 8, 2016, 7:48 am
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In July 2015, Fannie May hired me to redesign their logo in an authentic, hand-lettered style with slight variation in repeated letters.


Final Sketches
The client preferred #2 of the stacked logo on round 2 of sketches. They requested a little less weight variation between thicks and thins, a little less bounce in the baseline, and to see how it looked with the M curving around the A a little bit more. In the final vector logo, we ended up adjusting the M to be shorter so that we could fit the company's tagline underneath. I also adjusted the shape of the cross of the F, according to the client's request.


Second Round of Sketches
The client selected a direction #2 from the first round of sketches and asked for a thicker line weight and for it to be less bouncy along the baseline.


First Round of Sketches
I created three logo concepts based off of the client's initial brief. They wanted the letters to have a matching forward slant and a thicker line weight than their previous logo. They also wanted the letters to be a bit bouncy.
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MISC HAND-LETTERING

February 8, 2016, 8:36 am
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ATLY ONLINE LETTERING CLASS

February 8, 2016, 9:30 am
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Atly invited me to create a online lettering class for their website, which sounded like a lot of fun. The online class is for beginning letterers and contains nearly three hours of video content.

Click here for more details on my Brush Lettering Essentials class.




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HOM SWEET HOM COLLAB

February 18, 2016, 7:04 am
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Lauren Hom of Hom Sweet Hom and I met at Ken Barber's Freehand Lettering Workshop in NYC and made the connection that we both worked at Cold Stone for our first jobs in high school. Since we both frequently work with food brands, we decided to make a tasty collaboration of our connection by bringing to life some of our favorite Cold Stone Signature Creations.

Food Lettering, Styling, and Photography: Becca Clason
Digital Lettering: Lauren Hom





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SCIENCE NEWS MAGAZINE

February 18, 2016, 7:33 am
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Science News Magazine hired me to create the cover for their February 2016 edition featuring their cover story about plastic in the ocean. They wanted me to use little bits of plastic for the material and to include the headline "The Plastisphere" and possibly some ocean waves.

Using tweezers and my hands, I carefully placed plastic beads of various sizes, shapes, and colors to bring the cover to life.

Art Director: Erin Otwell



Some Details



Below is the approved sketch that I emailed to Science News before starting production.
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ANNIE'S HOMEGROWN

February 18, 2016, 7:46 am
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I worked with Annie's Homegrown to create a few wintry social media designs using some of their products like Cheddar Bunnies, soup, and pasta shells with cheddar.

Annie's Social Media Manager: Karen Fries
Lettering, Photography, Styling: Becca Clason




Details








Below are the sketches I created and were approved by Annie's before I continued on to production.

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BOOK ANIMATIONS

February 19, 2016, 4:46 am
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Josh Clason and I create custom stop-motion animations to promote new book releases.

For Brittany Jepsen of The House That Lars Built, we created this video of her new Flowers Coloring Book: Botanical Flowers and Charts for Beautiful Color Play.
A video posted by Becca Clason (@beccaclason) on Feb 5, 2016 at 8:17am PST

The video below was created for NYC-based hairdresser Rubi Jones' new book, The Art of Hair: The Ultimate DIY Guide to Braids, Buns, Curls, and More.
A video posted by Becca Clason (@beccaclason) on Dec 15, 2015 at 6:27pm PST

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WHITE STUFF

February 19, 2016, 5:48 am
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UK-based apparel company White Stuff hired me to design the cover for their Spring 2016 catalog as well as some additional imagery. The theme was "Weeds & Wonders", so they wanted me to use weeds and sticks to create the lettering and illustration for the cover, so I went foraging.

Click here to read the interview they did on me for the project.

A video posted by Becca Clason (@beccaclason) on Feb 3, 2016 at 9:51am PST
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THE SWEET TOOTH FAIRY

February 22, 2016, 2:05 pm
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I designed a banner image for The Sweet Tooth Fairy's website and a social media design using their delicious gourmet cookies, cupcakes, cakes, and cake bites (and I ate a lot of the leftovers!). The Sweet Tooth Fairy won Cupcake Wars on Food Network in 2012 and now has 10 shops around the U.S.


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RED VINES

April 14, 2016, 12:21 pm
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April 12 was National Licorice Day, so Red Vines hired me to create a couple of licorice-lettered designs to help them celebrate and promote the day on social media.

One of the designs they wanted was lettering animation featuring Red Vines as an important part of the movie theater experience over the past decades. I used popcorn and Red Vines to create a "neon sign" with sound effects to match, and in a style that would be found in vintage movie theaters.

The embedded video below might take a moment to load.
Red Vines, popcorn, and a movie sounds like the perfect way to celebrate National Licorice Day. 🎟🎬 How will you celebrate? (Created for @redvinescandy.) #RedVinesLove #NationalLicoriceDay #foodtypography A video posted by Becca Clason (@beccaclason) on Apr 12, 2016 at 9:10am PDT




Red Vines' current tagline is "Live on the sweet side", so they wanted me to create one static design with that saying and with beach imagery, since many of their current commercials showcase people enjoying Red Vines together in Southern California beach scenes.
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TUBBY TODD

April 27, 2016, 2:37 pm
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Tubby Todd makes 100% natural bath products for sensitive-skinned babies. When Andrea Williams, the owner and co-founder wanted to hire me to create a stop-motion animated video featuring Tubby Todd products, I jumped at the chance.

I used ingredients from different Tubby Todd fragrances like citrus, lavender, mint, and rosemary to create a colorful and fun animation for the brand.

Music by Eric Robertson of Pleasant Pictures
Lettering, styling, photography, and post production by Becca Clason

The embedded video below might take a moment to load.
A video posted by Becca Clason (@beccaclason) on Mar 15, 2016 at 12:38pm PDT

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FLIPBOARD

July 25, 2016, 3:15 pm
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Flipboard hired me to bring to life the title of their Cannes Lions 2016 panel about the power and future of curation with Flipboard's CEO Mike McCue, curator of The Whitney Museum, Adam Weinberg, and New Yorker author Ken Auletta. Kyle Snarr, Flipboard's Director of Brand Communication, wanted me to use a mix of art supplies and technology to create a time-lapse video, and I chose to display it as a gradient to help visually organize the materials.
The embedded video may take a moment to load.

A video posted by Becca Clason Lettering (@beccaclason) on May 10, 2016 at 8:55am PDT


Details


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CHATBOOKS

July 25, 2016, 3:54 pm
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I worked with the awesome photo book company Chatbooks to create a couple of stop-motion lettering videos to showcase some photobook themes: birthdays and beach vacations.
The embedded video may take a moment to load.

A video posted by Becca Clason Lettering (@beccaclason) on Jul 8, 2016 at 6:17am PDT



The embedded video may take a moment to load.

A video posted by Becca Clason Lettering (@beccaclason) on May 11, 2016 at 5:19am PDT

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HAPPY SOCKS

September 3, 2016, 6:47 am
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I created an colorful, energetic stop-motion animation for international sock brand Happy Socks.

The embedded video may take a moment to load.
A video posted by Becca Clason (@beccaclason) on May 17, 2016 at 12:59pm PDT
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SOLLY BABY

September 3, 2016, 6:54 am
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Solly Baby created a baby wrap in collaboration with paper goods brand Rifle Paper Co. They hired me to create a stop-motion animation video to announce the collaboration. Being a new mom myself and a huge fan of both brands, making this video was such a pleasure.

The embedded video may take a moment to load.
A video posted by Becca Clason (@beccaclason) on Sep 1, 2016 at 10:28am PDT
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HIDDEN VALLEY

September 3, 2016, 7:13 am
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I was asked to create a series of videos showcasing Hidden Valley's new flavors using ingredients as well as lettering made out of the ranch dressing.

Agency: Current Marketing
Concept, Animation, Lettering, Styling, Post-Production, Sound Design: Becca Clason

The embedded videos may take a moment to load.
A video posted by Becca Clason (@beccaclason) on Jun 2, 2016 at 6:00am PDT
A video posted by Becca Clason (@beccaclason) on May 6, 2016 at 5:46am PDT
A video posted by Becca Clason (@beccaclason) on Apr 23, 2016 at 9:10am PDT
A video posted by Hidden Valley (@hidden.valley) on May 31, 2016 at 5:39pm PDT

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CLOROX WIPES

September 3, 2016, 8:14 am
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I worked with Gentleman Scholar on a pitch for Clorox Wipes using pancake batter, which helped Scholar to win the business! Due to maternity leave, I wasn't able to produce the TV spots with them, but I loved creating the design for the pitch.

Agency: Gentleman Scholar
Executive Producer: Jo Arghiris
Associate Producer: Nicole Smarsh
Lettering, styling, photography, post-production: Becca Clason

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TWITTER

September 3, 2016, 8:31 am
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I was hired to help Twitter celebrate its 10th birthday on March 21, 2016 by creating a social post design. I styled the shoot and lettered the message by hand out of gel frosting.

Agency: Niche, Twitter's agency
Senior Content Specialist: Madison Duncan
Concept, styling, lettering, photography, post-production: Becca Clason


Below is the sketch I delivered as my concept
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ULTA BEAUTY

September 3, 2016, 9:40 am
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I created a social countdown out of makeup and beauty products for Ulta Beauty's new store openings. Makeup was a new material for me, and it was a fun one to experiment with. Crumbling five containers of eye shadow was surprisingly satisfying.

Agency: MullenLowe US
Production Coordinator: Chris Cort
Jr. Designer: Ashley Lulkovitz
Jr. Content Producer: Darren Hummel
Lettering, styling, photography, post-production: Becca Clason
Digital type and animation: MullenLowe

Embedded videos may take a moment to load.
A video posted by Becca Clason (@beccaclason) on Jul 26, 2016 at 11:25am PDT
A video posted by Becca Clason (@beccaclason) on Jul 26, 2016 at 4:41pm PDT
A video posted by Becca Clason (@beccaclason) on Jul 27, 2016 at 6:06am PDT
A video posted by Becca Clason (@beccaclason) on Jul 27, 2016 at 11:57am PDT
A video posted by Becca Clason (@beccaclason) on Jul 28, 2016 at 5:14am PDT
Process and detail photos below








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