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Channel: Becca Clason - Lettering Artist & Stop-Motion Animator
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OH HAPPY DAY

September 3, 2016, 10:09 am
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Jordan Ferney of Oh Happy Day hired me to create a few styled lettering designs using products from Oh Happy Day Party Shop. I carved letters out of watermelon and hand-frosted donuts to create the following designs.

Lettering, styling, photography: Becca Clason






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LUNABAR

December 21, 2016, 6:43 am
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The nice folks at AnalogFolk hired me to create some social posts featuring ingredients from some of LUNA Bar's new bars that have only five grams of sugar. What a blast! And the leftovers weren't bad either. :)

Agency: AnalogFolk
Copy: Michael Lipton
Project Director: Josefine Hedlund
Lettering, styling, photography, editing: Becca Clason




A video posted by Becca Clason (@beccaclason) on Sep 7, 2016 at 6:28am PDT
A video posted by Becca Clason (@beccaclason) on Sep 6, 2016 at 7:26am PDT

Details
A video posted by Becca Clason (@beccaclason) on Sep 15, 2016 at 4:53pm PDT




Sketches
Below are the sketches that were approved by the client. I also gave examples of the background colors that would be used and noted which materials would be used where and for which word. As you can see, the finals are very close to the sketches.



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'TIS THE SEASON STOP MOTION

February 7, 2017, 5:33 am
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As a personal project for the 2016 holiday season, Josh Clason and I created this festive stop-motion video using mini marshmallows.

Filming & photography: Josh Clason
Lettering, styling, animating, post-production: Becca Clason

A video posted by Becca Clason (@beccaclason) on Dec 23, 2016 at 5:37am PST



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DOMAIN NORTHSIDE

February 7, 2017, 7:11 am
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Greatest Common Factory reached out to me to create designs for the new Domain Northside shopping center in Austin Texas. I created lettering out of objects and products for all of the main sections of the shopping center: dining/nightlife, shelter/home, beauty & wellness, women's fashion, menswear, and the grand opening.

This project required the largest dimensions I'd worked with up to this point, with some of the handmade designs spanning 10 feet wide.

Ad Agency: Greatest Common Factory
Producer: Amy Hurt
Art Director: Katie Johnson
Creative Director: John Trahar
Lettering, Styling, Animating, Post-production: Becca Clason
Photography, Lighting, Production Assistant: Josh Clason

The embedded stop-motion videos may take a moment to load.


GRAND OPENING

A video posted by Becca Clason (@beccaclason) on Sep 30, 2016 at 8:45am PDT
A video posted by Becca Clason (@beccaclason) on Jan 11, 2017 at 10:21am PST





(On-location photo via Katie Johnson)



DINING & NIGHTLIFE

A video posted by Becca Clason (@beccaclason) on Sep 21, 2016 at 9:28am PDT





(Photo via Diana Marithé Guerra)



MENSWEAR







FASHION

A video posted by Becca Clason (@beccaclason) on Sep 27, 2016 at 8:05am PDT







(Photo via Jessica Attie)


(Photo via Olivia Zapo)




BEAUTY & WELLNESS

A video posted by Becca Clason (@beccaclason) on Oct 7, 2016 at 9:00am PDT







SHELTER
A video posted by Becca Clason (@beccaclason) on Oct 1, 2016 at 6:49am PDT



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BULOVA

February 7, 2017, 7:33 am
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I partnered with Bulova for their History of Firsts campaign to create a stop-motion lettering video showcasing some of my own recent firsts.

I combined my digital hand lettering with analog lettering made out of Bulova watches to create a fun mix.

Agency: We Are Social
Account Executive: Jenna Wernovsky
Senior Account Manager: Casey Jones
Lettering, Styling, Animating, Post-production: Becca Clason
Concept: Josh Clason & Becca Clason

The embedded video may take a moment to load.

A video posted by Becca Clason (@beccaclason) on Nov 14, 2016 at 7:20am PST



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EVEN STEVENS

February 7, 2017, 8:41 am
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For every sandwich sold, Even Stevens donates a sandwich to a local non-profit. With stores opening all over Utah, Arizona, and in Idaho, they knew they were going to hit the one million mark soon, so Even Stevens reached out to me to create a stop-motion video to their millionth sandwich donated. On January 16, 2017, they met their goal!

Even Stevens Designer/Art Director: Jordan Youngberg
Even Stevent Brand Director: Jamie Coates
Lettering, Animating, Production, Post-Production: Becca Clason

The embedded video may take a moment to load.
A video posted by Becca Clason (@beccaclason) on Jan 16, 2017 at 5:00pm PST




BEHIND THE SCENES

A video posted by Becca Clason (@beccaclason) on Jan 23, 2017 at 6:17am PST

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AN HOMAGE TO FILM

February 7, 2017, 10:30 am
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Going to movies is one of my husband's and my favorite things to do together, so we wanted to pay homage to our love of film with a personal project combining "neon signs" and movie theater snacks like popcorn, licorice, and Skittles with stop-motion lettering.

The embedded videos may take a moment to load.

PRESS PLAY!
A video posted by Becca Clason (@beccaclason) on Feb 29, 2016 at 7:31am PST
A video posted by Becca Clason (@beccaclason) on Mar 1, 2016 at 9:14am PST
A video posted by Becca Clason (@beccaclason) on Mar 2, 2016 at 7:02am PST

STILLS



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TUMBLR / MGM RESORTS

February 7, 2017, 10:43 am
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I was so excited to work with Tumblr on this project for MGM Resorts. I created gifs to showcase MGM's restaurants in Las Vegas, including Morimoto, Sage, Harvest, and Beerhaus.

Agency: Creatrs @ Tumblr
Producer: Margaux Olverd
Concepts, Lettering, Animating, Post-production: Becca Clason
Concept, Lighting, Production assistant: Josh Clason








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ANNIE'S HOMEGROWN 2

February 8, 2017, 2:13 am
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Annie's, Inc. wanted to work with me a second time to bring some a message to life using their bunny graham crackers. Because snacking for kids is basically the same as happy hour for adults, right?

Social Media Manager: Karen Fries
Content Marketing Specialist: Melody Ainsworth
Lettering, styling, animation, post: Becca Clason

The embedded video may take a moment to load.
A video posted by Becca Clason (@beccaclason) on Jan 13, 2017 at 11:10am PST


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AUTODROMO

February 8, 2017, 4:01 am
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Josh Clason and I dropped some '80s vibes in the studio while experimenting with his new Autodromo Group B watch.

The embedded video may take a moment to load.

A video posted by Becca Clason (@beccaclason) on Oct 11, 2016 at 6:42am PDT
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MINTED ART PRINT

February 8, 2017, 4:04 am
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• • •As a letterer, I constantly sketch, erase, trace, and sketch some more. There are a lot of mistakes that happen along the way and there's always a lot to learn, which only comes with hard work and practice. I created this as a reminder to myself to always work hard and hope that it inspires others as well.

I created this for Minted's State of the Art art print challenge and won a jury's pick award.

The piece is published on Minted's site and is available for purchase in various sizes. Click here to purchase as a limited-edition print on minted.com.• • •



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HALLOWEEN 2016

February 8, 2017, 4:35 am
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My favorite holidays often inspire personal work. I created these handcrafted lettering designs made out of Halloween candy.



DETAILS

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MERRY & BRIGHT TIMELAPSE

February 7, 2017, 5:26 am
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As a personal project for the 2016 holidays, I created a timelapse of myself creating a lettering message out of ribbon.

The embedded video below may take a moment to load.

A video posted by Becca Clason (@beccaclason) on Dec 21, 2016 at 5:08pm PST

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STARBUCKS

March 24, 2017, 3:25 am
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Agency 72andSunny in LA hired me to create a stop-motion video introducing their new blonde espresso to run as part of a commercial broadcast and on their Snapchat. I created different cuts and dimensions for each usage.

This was one of my favorite projects, because I admire the Starbucks brand so much, and because I wanted to mix media for the production and was approved to produce the concept. I combined chalk lettering and illustration with food lettering and was very happy with the result.

Agency: 72andSunny
Interactive Producer: Lindsay Mason
Concept: Josh Clason and Becca Clason
Lettering, animation, illustration, post-production: Becca Clason

The embedded video may take a moment to load.
A post shared by Becca Clason (@beccaclason) on Mar 7, 2017 at 5:50am PST

A still frame from the video
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3D STARBURST LETTERING

March 24, 2017, 5:44 am
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I'm always inspired to create personal projects for holidays, so for Valentine's Day, I glued over 1800 Starburst candies together to form a stand-up 3D lettering design.

I'm looking forward to trying more lettering pieces that can stand upright on their own.

Lettering, animation, post-production: Becca Clason
Filmmaker: Josh Clason

The embedded video may take a moment to load.
A post shared by Becca Clason (@beccaclason) on Feb 14, 2017 at 5:37am PST





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DANONE YOGURISIMO

September 7, 2017, 4:42 pm
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Santo, an ad agency in Buenos Aires, hired me to create a series of stop-motion lettering videos for a Danone Yogurísimo campaign. There were three 15-second TV commercials running on TV in Argentina, and four short, digital videos running on YouTube and elsewhere online. The designs were also used as out-of-home advertisements around Buenos Aires.

Agency: Santo
Creative Director: Ariel Chiesa
Production Direction: Leandro Sussman
Producer: Berenice Argüello
Lettering, styling, animating: Becca Clason
Director of Photography: Josh Clason
Set production, post production: Matt McDowell
Production Assistant: Matisse Hales

The embedded videos may take a moment to load.
A post shared by Becca Clason (@beccaclason) on Jul 25, 2017 at 7:13am PDT



A post shared by Becca Clason (@beccaclason) on Sep 5, 2017 at 12:05pm PDT
A post shared by Becca Clason (@beccaclason) on Aug 25, 2017 at 7:01am PDT

A post shared by Becca Clason (@beccaclason) on Aug 14, 2017 at 4:45pm PDT

A post shared by Becca Clason (@beccaclason) on Aug 21, 2017 at 3:47pm PDT









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36 DAYS OF TYPE

September 7, 2017, 5:00 pm
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I participated in part of the 36 Days of Type 2017 challenge. I designed a blackletter-style A, B, and C out of colored objects found around my house and animated them through stop motion.


IMG_6723 from Becca Clason on Vimeo.


36 Days of Type - B from Becca Clason on Vimeo.

36 Days of Type - C from Becca Clason on Vimeo.



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CHILI'S

September 7, 2017, 5:21 pm
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I had the pleasure of working with Mindhandle to create print ads and a TV commercial for some of Chili's global markets outside the U.S. for the new Art of the Burger menu.

Mindhandle photographed each menu items in their studio in Dallas and sent them to me. From my studio, I designed and shot the overhead scenes and composited them to work together with the food photography. I created custom hand lettering for the print ads.

Agency: Mindhandle
Creative Director: Carlos Cortinas
Producer: Krystle Perkins
Food Stylist: Traci Paga
Production Assistant: Matisse Hales

The embedded videos may take a moment to load.
A post shared by Becca Clason (@beccaclason) on May 15, 2017 at 11:22am PDT

A post shared by Becca Clason (@beccaclason) on May 17, 2017 at 8:06am PDT





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SPROUT ORGANIC FOODS

September 11, 2017, 5:37 pm
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This fun project meant using tweezers to carefully place tiny beans and lentils to create both a rocket ship and a lettering composition.

The rocket ship design ran as a print ad in People Magazine, and the lettering stop-motion video was used for Sprout's social media.

Agency: Walrus NYC
Producer: Val Hope
Art Director: Evan Vosburgh
Design, Lettering, Stop-Motion Animation: Becca Clason
Set Design: Josh Clason, Matt McDowell
Lighting: Josh Clason






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ERNST & YOUNG

September 14, 2017, 6:13 am
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Ernst & Young Germany hired me to create a stop-motion lettering video to send internally as an Easter e-card for Germany, Austria, and Switzerland.

We used colors based on a mix of EY's primary and secondary color palettes to create something bright and fun.

Happy Easter Candy Lettering from Becca Clason on Vimeo.







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