BIG CARTEL

September 27, 2017, 4:21 pm

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Big Cartel asked me to write an article for their blog, and I happily obliged and happily created new lettering videos to accompany my article.

Click here to read the article.

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NORDSTROM

January 29, 2018, 2:46 pm

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I was commissioned by Twitter's Niche to create a stop-motion video for Nordstrom's Silver Box Holiday 2017 campaign. We created a wintry scene that culminated in handmade, intricate silver ribbon lettering.

Agency: Niche
Niche Content Strategist: Rachel Koppes
Set Design: Josh Clason & Matt McDowell
Lettering, styling, and stop-motion: Becca Clason


Nordstrom Silver Box Lettering from Becca Clason on Vimeo.

BARTAILE BAG LETTERING

January 29, 2018, 2:53 pm

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Bartaile commissioned me to letter on one of their bags. This versatile bags empowers women to create on the go, so I chose strong, empowering, words and created a time-lapse video of the process.

Pens used: Molotow paint markers in white and gold


Bartaile Backpack Lettering from Becca Clason on Vimeo.

KELLOGG'S SPECIAL K

January 29, 2018, 3:25 pm

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Commissioned by The Integer Group to create a series of lettering stills and stop-motion videos for Kellogg's Special K to be used for social posts celebrating discounts relating to holidays like National Milk Day, National Coffee Day, etc.

Agency: The Integer Group
Plated food photos: Jeff Padrick

R&O CONSTRUCTION CONCRETE

January 29, 2018, 3:42 pm

≫ Next: I'VE GOT A CRUSH ON YOU

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Commissioned by R&O Construction to create a video e-card for the holidays. We decided to make something large-scale and use live action footage to make the video. We constructed three 80-pound concrete letters for the word "JOY" and used sawdust to make the words "Wishing You"

Set Design: Matt McDowell & Josh Clason
Director of Photography: Josh Clason
Lettering & Styling: Becca Clason
Post Production: Matt McDowell & Becca Clason

I'VE GOT A CRUSH ON YOU

March 7, 2018, 2:20 pm

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For Valentine's Day I created a tribute to love using candy conversation hearts: those on whom we crush and those who crush our hearts.

GENIUS KITCHEN

March 7, 2018, 5:29 pm

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Scripps Network commissioned us to create stop-motion food lettering videos for some Genius Kitchen holiday recipes.







The timelapse video below shows the behind-the-scenes process of the creation of the stop-motion video

CHARLES SCHWAB

April 27, 2018, 11:20 am

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Liaison Creative + Marketing approached us to create a series of videos for Charles Schwab, featuring their Own Your Tomorrow tagline and what that means to us.

We did the concepting, set design and construction, styling, lettering, animating, shooting, and post-production.

This project is one of my favorite ones that I've ever worked on.







Below are some behind-the-scenes photos and time-lapse videos of the process.

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CUSTOMIZED UMBRELLA

April 28, 2018, 5:18 pm

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I customized an umbrella using paint markers and hand-lettered "Singin' In the Rain" lyrics all over it. I posted this online as a giveaway, and received one of the highest engagements of any of my previous posts.

44,745 Likes • 1,420 comments • 4,895 likes • 55,544 impressions

WOOLWORTHS

June 5, 2018, 5:39 am

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Tumblr Creatrs asked me to create a series of gifs for Australia's widespread Wookworths supermarket to promote fresh produce in a unique and playful way, because they wanted their customers to appreciate the necessity of healthy eating and fresh food.